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What is the Purpose of the Business?

Many people started a business because they wanted to be their own boss and they thought the sense of Independence was alluring. Some started their own business because they needed to make money. Simple at first, right? But today the company has evolved. So today, is it creating value, or is it just a job? Are you getting the appropriate risk adjusted return on your invested capital? You have a highly illiquid, micro-cap, non-diversified stock, probably representing the lion’s share of your investable net worth – what is your return after paying yourself a reasonable salary?

So ask yourself: “What is the purpose of the business to the family?”

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