What is the Purpose of the Business?

Many people started a business because they wanted to be their own boss and they thought the sense of Independence was alluring. Some started their own business because they needed to make money. Simple at first, right? But today the company has evolved. So today, is it creating value, or is it just a job? Are you getting the appropriate risk adjusted return on your invested capital? You have a highly illiquid, micro-cap, non-diversified stock, probably representing the lion’s share of your investable net worth –   So, the question is, today, what is the role of the business as it relates to the desires of the family?

And how do you best position this asset to support the goals and objectives of the family?


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